Job Summary:
The Lifestyle PR Specialist will be responsible for building and managing influencer relations, seeking new promotional opportunities outside of traditional forms of media, and managing BYD’s product placement and Brand Ambassador programmes. This position requires thorough knowledge of new media platforms, and ideally five years or more experience in the industry.
Key Responsibilities:
- Influencer relationship management and engagement
- Planning and executing bespoke influencer projects and events
- Sourcing and managing product placement opportunities
- Building a VIP Brand Ambassador programme
Qualifications and Skills:
- University-level education preferred, but not essential
- At least five years working in communications roles, preferably with a focus on new forms of media
- Excellent verbal and written communication skills; strong knowledge of social media platforms including Instagram, TikTok, X, Facebook; strong understanding of UK media landscape
- At least five years of communications experience
- Automotive experience is useful to have, but not essential
- Creativity and open-mindedness
- Able to adapt quickly according to business requirements
- Strong teamwork mindset
What We Offer:
- Performance and experience-based competitive remuneration
- Opportunities for professional development and career growth
- 25 days paid holidays + public holidays
- An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.
About BYD Group
Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics.
Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFA EURO 2024，providing green mobility services for the championship.
BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
Location: United Kingdom - London, Uxbridge - UB8
Type of Employment: Full-time