About the department:
The Marketing Department within BYD Italy is responsible for developing and implementing tailored marketing strategies specific to drive Italy performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
Key objectives and responsibilities:
-
Deliver
social media plans for Italy marketing team
-
Optimize
and report on all campaigns – sharing results with wider team
-
Work
with creative team to ensure best practice creative is used
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Assist
with quarterly and annual planning of marketing budgets
Key results:
-
Web
traffic and leads driven by media campaigns
-
Increasing
engagement and performance of social media campaigns
-
Improving
brand awareness and image of BYD in the Italy
The Person:
We are looking for a Paid Social Specialist/ Manager, to lead the strategic and tactical execution of the paid social campaigns. You will ensure the paid social media strategy is executed, implementation and optimization goals are achieved, and client’s targets are met as efficiently as possible. Campaigns will be a mix of branding and direct response. You will work with partners including Meta, Pinterest and TikTok.
The ideal candidate will enjoy working with data and have very strong
attention to detail. They will be a team player who is keen to learn
and is results driven. They will be ready to take responsibility for
the effective implementation of activity within their accounts and be
eager to share their knowledge with the wider team and be an
effective mentor and role model to their team. The dynamic and
fast-paced nature of Paid Social demands a mix of creative and
analytical skills to drive results. We are looking for candidates
with prior experience in paid social.
Qualification and requirements:
- University
Degree in Marketing, Sales, or commercial disciplines.
- Effective
and fluent communicator in English and Italian.
- Excellent
Microsoft office skills.
- Experience
in social media planning and execution of 360 campaigns.
- Understanding
of media market and key media owners, Meta and TikTok.
- Knowledge
of current digital media landscape and ability to optimize
performance campaigns.
- Customer-oriented
mindset.
- Excellent
communications and interpersonal skills.
- Able
to prioritize and work proactively with efficient time management
skills.
- Resilient
and open minded.
- Results
oriented. Ability to work to deadlines, hands on approach, motivated
to get results.
- Connected
with our Mission and a more sustainable Future.
We offer:
-
Performance
and experience-based competitive remuneration.
-
Health
Insurance (Metasalute) and Meal Vouchers.
-
Department
& company wide teambuilding events.
-
An
exciting opportunity to be part of European transition to Zero
Emissions transportation and de-carbonization of the economy.
About BYD Group
Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics.
Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively drive the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFAEURO 2024，providing green mobility services for the championship.
BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏