ITA - ATL Specialist – TV, Radio & OOH

About the department:

The Marketing Department within BYD Italy is responsible for developing and implementing tailored marketing strategies specific to drive Italy performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

About the role:

Key objectives and responsibilities:

• Plan and implement digital programmatic plans and campaigns for Italy marketing team
• Optimize and report on all campaigns – sharing results with wider team
• Work with creative team to ensure best practice creative is used
• Assist with quarterly and annual planning of marketing budgets

Key results:

• Web traffic and leads driven by media campaigns
• Increasing engagement and performance of ATL Paid media campaigns
• Improving brand awareness and image of BYD in the Italy
• Increasing sales of BYD vehicles in the Italy

  
  

The Person:

This role will be focused on leading the planning and delivery Above the Line campaigns for BYD Italy. The ATL specialist will deliver on strategy, planning and delivery of TV, Radio and OOH campaigns, including optimisation and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities. The paid media team is responsible for both Brand, Performance and Tactical campaigns.

Main requirements:

• University Degree in Marketing, Sales, or commercial disciplines.
• Effective and fluent communicator in English and Italian.
• Excellent Microsoft office skills.
• 3 years’ experience in buying ATL media campaigns.
• Understanding of media market and key media owners
• Knowledge of current ATL landscape and contacts withing TV, OOH and Radio industry
• Customer-oriented mindset.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open minded.
• Results oriented. Ability to work towards deadlines, hands on approach, motivated to get results.
• Connected with our Mission and a more sustainable Future.

We offer:

• Job in a fast-developing company which embodies sustainable and forward-thinking technology.
• Performance and experience based competitive remuneration.
• Team building events and employee learning opportunities.

About BYD

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively drive the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFAEURO 2024，providing green mobility services for the championship. BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic