About the department:
The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
As Digital Marketing Specialist - Social Media (Position) you will:
As a key member of the European team, you will be responsible for overseeing social media content, collaborating with external agencies, and ensuring brand consistency across all social media platforms and markets. If you have experience with social media management platforms, a keen eye for detail, and are eager to take our online presence to new heights, we'd love to hear from you!
Responsibilities:
- Develop and execute the social media strategy for the Pan European accounts, together with our social media agency;
- Review and approve all social media content, ensuring it aligns with our brand guidelines, messaging, and voice;
- Monitor brand coherence across all social platforms, accounts and markets;
- Maintain an up-to-date content calendar that reflects marketing initiatives, product launches, and company events;
- Responsible for content updates and social media management tools operations;
- Support the content creation team to develop compelling content ideas and campaigns that align with social media goals and objectives;
- Conduct research and identify opportunities to enhance our social channels' performance and drive website traffic;
- Monitor and maintain brand reputation, addressing any potential issues that may arise on social media promptly and professionally;
- Constantly improve the community management process.
Key Results:
- Commercial and funnel management metrics;
- Sales & Delivery goals;
- Brand Awareness & Positioning;
- Customer Happiness;
- Customer engagement level;
- media publicity level.
Your profile:
- University Degree in Marketing, Sales, or commercial disciplines;
- Solid Experience in Automotive industry or Branded Retail Products;
- 3+ years of experience in roles related with social media and content creation in Automotive business;
- Excellent Digital Tools knowledge;
- Customer-oriented mindset;
- Excellent communications and interpersonal skills;
- Able to prioritize and work proactively with efficient time management skills;
- Resilient and open minded;
- Results oriented. Ability to work to deadlines, hands on approach, motivated to get results;
- Effective and eloquent communicator in English & Other European languages and/or Mandarin Chinese would be a plus;
- Connected with our Mission and a more sustainable Future.
We offer:
- Performance and experience based competitive remuneration, pension plan;
- 25 holidays + option to purchase 5 extra holidays;
- Commuting allowance;
- Department & company wide teambuilding events;
- An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏