About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
Your Role
As the Training & Coaching Specialist - France, you will play a critical role in ensuring that our French customer-facing teams are fully skilled and equipped to deliver consistently outstanding and meaningful customer experiences.
You will localize, optimize and deliver sales training materials and content that will ensure that our digital, retail and dealer-based sales teams have the necessary knowledge, skills, attitudes and behaviors they will need to deliver excellence at every stage of our customer journey for passenger cars: from initial lead enquiry through to vehicle delivery and customer loyalty retention.
You will be expected to develop and execute high-quality and impactful sales training for each of our New Energy Vehicle (NEV) model available in Europe. The training will be delivered in-person or virtually online, as a result, this position requires a comprehensive understanding of how to effectively develop teams and individuals to deliver an exceptional customer experience.
In addition to the above, you will also assume the role of Regional Training Partner for France. These particular requires close coordination with the sales, network development, and relevant teams in the NSC.
You will be a member of the European Sales Training Department and report directly to the European Training Program Manager.
Your Tasks
- Adapt the EU Training Master Plan (TMP) and Certification Program to meet the specific needs of the French market.
- Deliver impactful, effective, and efficient sales and product training sessions and content, balancing digital, virtual, and physical learning methods.
- Manage the database of market dealer staff in Learning Platforms and Tools in close collaboration with the Training Coordination Team.
- Contribute to the development of the TMP, including BYD Group introduction, brand insights, product knowledge, onboarding, sales and delivery skills, customer experience, and training validation/certification.
- Work with internal and external stakeholders and subject matter experts to determine training needs and quickly identify, build, and implement training solutions based on TMP.
- Track and record all training interventions conducted in the market and provide monthly training reports in time as required for centralized Europe-wide reporting.
- Search for, control, and advise on possible external agencies for collaboration in development, execution, or consultancy.
- Provide ad-hoc performance coaching for teams and individual team members as necessary. Track and record all training interventions conducted in market and provide monthly training reports in time as required to feed in to centralized Europe-wide reporting.
- Searching, control and advising of possible external agencies which may collaborate in the development / execution / consultancy.
- Provide ad-hoc performance coaching for team (members) or other French speaking training programs where necessary.
Key Objectives
- Implementation and adaptation of Training Master Plan (TMP)
- Validation and certification of local trainers
- Training Completion tracking
- Sales Staff certification management
- Customer Satisfaction Rates/NPS
You have
- Bachelor’s degree in automotive, marketing or equivalent experience.
- 3 years' experience in a customer-focused training/coaching team or organization.
- Customer-centric mindset connected with our mission and a more sustainable future.
- Excellent French and English language skills (knowledge of other European languages and/or Chinese would be a plus).
- Excellent coaching, training, communication, and interpersonal skills, with a proven track record of positive influence in teams.
- In-depth knowledge and passion about the history, brands, products, and technologies of the European automotive industry.
- Familiarity with digital tools such as the Microsoft Office suite, Adobe creative tools, and the ability to create/optimize digital/F2F content to support TMP.
- Ability to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.
- Ability to travel up to 50% of the time, mainly in the retail network of France and with regular visits to BYD European HQ.
We offer:
• Performance and experience-based competitive remuneration.
• 25 days annual leave + additional holidays.
• Company phone and Commuting allowance.
• Department & company-wide teambuilding events.
• An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.