About the department:
The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
As Senior Paid Media Specialist(Position) you will:
As a key member of the EU marketing department, you will play an important role working with local and global stakeholders in alignment and in coordination with our agencies to develop exciting paid media campaigns which build BYD brand awareness and sales performance in each market. Supporting the media agency and markets in planning and implementing media campaigns and providing updates and results to the wider European BYD automotive team.
This role is an opportunity for anyone interested in paid media to gain experience working in a dynamic growing brand and work across Europe with campaigns covering all areas of the marketing funnel.
Responsibilities:
- Ensure media plans are signed off on time to go live;
- Work with head of media to develop marketing strategy for BYD Europe;
- Work with relevant agencies to ensure creative requirements are understood for media campaigns and delivered on time;
- Liaise with markets to ensure media plans fit sales plans and needs;
- Create presentations on activity and results for senior management team to review;
- Support media team in launching all new products;
- Ensure POs are provided and invoices paid in a timely fashion;
- Assist with quarterly and annual planning of marketing budgets.
Key Results:
- Web traffic driven by media campaigns;
- Growing market share in all national sales companies across Europe;
- Improving brand awareness and image of BYD in Europe.
Your profile:
- University Degree in Marketing, Sales, or commercial disciplines;
- Effective and fluent communicator in English & Mandarin Chinese is mandatory;
- Excellent Microsoft office skills;
- Experience in media planning and execution of 360 campaigns;
- Understanding of media market and key media owners, Google, Meta, Amazon, TikTok etc;
- Knowledge of current digital media landscape and ability to optimize performance campaigns;
- Customer-oriented mindset;
- Excellent communications and interpersonal skills;
- Able to prioritize and work proactively with efficient time management skills;
- Resilient and open minded;
- Results oriented. Ability to work to deadlines, hands on approach, motivated to get results;
- Connected with our Mission and a more sustainable Future.
We offer:
- Performance and experience based competitive remuneration, pension plan;
- 25 holidays + option to purchase 5 extra holidays;
- Commuting allowance;
- Department & company wide teambuilding events;
- An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏