About the department
The Marketing Department within BYD Sweden is responsible for developing and implementing tailored marketing strategies specific to the Nordic countries. The department creates and deploys comprehensive plans that resonate with the target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within Nordics. We work closely with colleagues within the European marketing team and also colleagues within BYD HQ in China.
As Marketing Specialist – Dealer Marketing you will
Play an important role in the support of the marketing activities for the Nordic market with a particular emphasis on Dealer marketing support.
As a key member within the marketing team, this role will be the interface between marketing, BYD Regional Sales Team and the dealer network.
This will be in the form of:
- Provision of creative assets
- Brand guidelines
- Communication of BYD National planning
- Coordination of Dealer marketing plan sign-off and validation (in conjunction with regional sales manager & Marketing Manager).
- Local events support
Key Objectives and Responsibilities
- Creation and maintenance of creative assets for dealer network
- Coordination of dealer marketing program
- Template provisions
- Budget management
- Support Regional Managers with marketing advice and guidance for dealers
- Ensure effective communication of national marketing plans to dealer network
Key results
- Validation and management of quarterly marketing plans for each BYD Dealership
- Deployment of local marketing plans in conjunction with dealers
- Events per dealer
- Leads generation
- Sales per dealer
Your profile
- University Degree in Marketing, Sales, or commercial disciplines.
- Marketing experience and knowledge of a broad mix of marketing channels
- Automotive experience preferred, but not mandatory
- Excellent Microsoft Office skills
- Customer-oriented mindset
- Excellent communication and interpersonal skills
- Able to prioritize and work proactively with efficient time management skills
- Resilient and open-minded
- Results oriented. Ability to work to deadlines, hands-on approach, motivated to get results
- Connected with our Mission and a more sustainable Future
We Offer:
- Performance and experience-based competitive remuneration.
- 25 days paid holidays.
- Department & company-wide teambuilding events.
- An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team 🌏