About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
About the internship
The Product Marketing Intern (Passenger Car) will be attached to Product Department, she/he will support to carry out product marketing plans for BYD FRANCE’s new energy vehicle products, including conducting market analysis, benchmark analysis, defining target audiences, messaging, positioning, and go-to-market strategies.
As a member of the French Product Team, the Product Marketing Intern will report directly to the Product Localization Owner (Passenger Car).
Key Responsibilities
- Conduct market analysis: Conduct market research and analysis to understand the competitive landscape, market capacity, volume-pricing correlation, and incentive policies of the French & European passenger car markets. Identify trends, challenges, and opportunities that may impact BYD Europe's product marketing strategies.
- Collect and analyze customer insights: Collect customer feedback through surveys, focus groups, and other research methods. Analyze the data to gain a deep understanding of customer needs, behaviors, and attitudes toward BYD Europe's products. Use this information to provide structured product feedback and insights to the product research team.
- Collaborate across multi-national/functions: Work closely and effectively with other departments, such as product management, PR & marketing, network development, and sales teams to build a cohesive and comprehensive product marketing strategy. Collaborate with multi-national teams to ensure consistency and alignment across all touchpoints.
- Support local product campaigns, such as test-drive events and customer clinics, to refine our product proposition and raise awareness of our products among potential customers.
- Keep up to date with industry trends: Stay up to date with industry trends, competitor activity, and regulatory changes. Use this information to inform product marketing strategies and make data-driven decisions that drive business success.
- Assist all French Product Team in other product localization work if needed.
Your Profile
- Graduate student (at least BAC+4) in marketing, business management or related field.
- Excellent oral / written communication skill in both French and English is mandatory. Chinese or other European languages will be a plus.
- Basic knowledge about NEV technical path, performance parameters, design, and their perceptual impacts on the UX.
- Strong data collection and analytical skills, a spirit of analysis and synthesis, with the ability to extract and present critical insights.
- Effective communication skills and the ability to work collaboratively across all technical teams and disciplines.
- Passion for NEVs and sustainability.
- Ability to prioritize, multitask, and work in a fast-paced environment.
- Valid driving license B or equivalent driving license for passenger cars.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏